
Ausgrid
A scalable system that structures EVP, expresses purpose with heart, guides community engagement, and delivers clear milestone launches that build trust.

Ausgrid
A scalable system that structures EVP, expresses purpose with heart, guides community engagement, and delivers clear milestone launches that build trust.
The creative edge
The creative edge
On-brand communications to engage prospects and communities, empower employees, and simplify complex information across recruitment, culture, and milestones.
Challenge
With a complex subject to communicate consistently, we created a structured EVP playbook, purpose-led storytelling, and a practical community engagement framework to keep communications simple and on-brand.
Challenge
With a complex subject to communicate consistently, we created a structured EVP playbook, purpose-led storytelling, and a practical community engagement framework to keep communications simple and on-brand.
Engagement
Industry
Energy
Engagement
Wayfinder
Type
Communication
Engagement
Industry
Energy
Engagement
Wayfinder
Type
Communication
Solution
Together with Ausgrid, we helped internal teams shape a succinct EVP playbook that engages new prospects, empowers employees, and supports retention. We produced a purpose video that honours Ausgrid’s history and shows why the organisation serves its region, reinforcing its role in everyday life. We structured an on-brand, visually engaging community engagement framework that gives teams clear steps and templates, making outreach simple and consistent while building public confidence. We also created a new headquarters launch video that communicates a sustainable, people-first workplace and a long-term vision for careers. The result is a practical communication system that fills resource gaps, reduces complexity, and lets every team deliver engaging, on-brand messages across channels with confidence.
Solution
Together with Ausgrid, we helped internal teams shape a succinct EVP playbook that engages new prospects, empowers employees, and supports retention. We produced a purpose video that honours Ausgrid’s history and shows why the organisation serves its region, reinforcing its role in everyday life. We structured an on-brand, visually engaging community engagement framework that gives teams clear steps and templates, making outreach simple and consistent while building public confidence. We also created a new headquarters launch video that communicates a sustainable, people-first workplace and a long-term vision for careers. The result is a practical communication system that fills resource gaps, reduces complexity, and lets every team deliver engaging, on-brand messages across channels with confidence.












Deliverables
Stakeholder discovery and engagement
Employee communications strategy
Naming exploration
Creative direction and concept development
Framework visual development
Visual identity system alignment
Brand graphic elements
Video production
Asset library organisation and handover structure
Team enablement and rollout support
Deliverables
Stakeholder discovery and engagement
Employee communications strategy
Naming exploration
Creative direction and concept development
Framework visual development
Visual identity system alignment
Brand graphic elements
Video production
Asset library organisation and handover structure
Team enablement and rollout support
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction

