
Umwelt
A unified and confident identity that aligns divisions, energises people, and powers growth, acquisitions, and new opportunities across environmental and social impact.

Umwelt
A unified and confident identity that aligns divisions, energises people, and powers growth, acquisitions, and new opportunities across environmental and social impact.
The creative edge
The creative edge
A renewed identity for Umwelt unites divisions, clarifies purpose, and unlocks growth. It captures the grounded, client focused way this 30-year consultancy works.
Challenge
As the organisation evolved across divisions, the brand needed stronger alignment and expression. A leadership-backed identity and grounded toolkit rebuilt pride, clarity, and market momentum.
Challenge
As the organisation evolved across divisions, the brand needed stronger alignment and expression. A leadership-backed identity and grounded toolkit rebuilt pride, clarity, and market momentum.
Engagement
Industry
Environmental
Engagement
Scale Readiness
Type
Rebranding
Engagement
Industry
Environmental
Engagement
Scale Readiness
Type
Rebranding
Solution
Together with Umwelt, we led a brand transformation by running strategy workshops across stakeholders, employees, executives, and the board to surface the brand’s essence. We translated this into a confident visual identity and practical collateral, and launched it with leadership to drive adoption. The system mirrors Umwelt’s method of study and engagement, discovery and analysis, then clear solutions, enabling teams to communicate consistently and credibly. The result re-energised the business, aligned divisions, strengthened client trust, and supported growth, acquisitions, and new opportunities.
Solution
Together with Umwelt, we led a brand transformation by running strategy workshops across stakeholders, employees, executives, and the board to surface the brand’s essence. We translated this into a confident visual identity and practical collateral, and launched it with leadership to drive adoption. The system mirrors Umwelt’s method of study and engagement, discovery and analysis, then clear solutions, enabling teams to communicate consistently and credibly. The result re-energised the business, aligned divisions, strengthened client trust, and supported growth, acquisitions, and new opportunities.
Outcomes together
Outcomes together



Australia-wide brand alignment
Umwelt unified teams across Australia and brought acquired practices under one clear, values-led identity.












Deliverables
Brand discovery workshops
stakeholder workshops
Brand positioning, value proposition and architecture
Messaging framework and tone of voice
Visual identity system
Brand elements and iconography
Brand applications and mockups
Website strategy and sitemap
Rollout support, governance and team enablement
Deliverables
Brand discovery workshops
stakeholder workshops
Brand positioning, value proposition and architecture
Messaging framework and tone of voice
Visual identity system
Brand elements and iconography
Brand applications and mockups
Website strategy and sitemap
Rollout support, governance and team enablement
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction
Ryan Simmons | Creative & Art direction
Kaye Brennan | Strategic Writing
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction
Ryan Simmons | Creative & Art direction
Kaye Brennan | Strategic Writing

