Having partnered with Orica for nearly a decade, we were engaged to develop a 2D and 3D animation that brought their vision for the Hunter Valley Hydrogen Hub to life. Designed as a clear, engaging communication tool, the animation was created to inform government, investors, and stakeholders about how renewable hydrogen will be produced and the broader benefits it brings to Australia. A central feature of the animation was the “renewable molecule” — a guiding visual element used to highlight key stages and data points throughout the video. This approach allowed us to present complex information in a way that was easy to follow, visually consistent, and highly engaging.

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The animation clearly demonstrated how the Hub will contribute to decarbonising industry emissions and supporting Australia’s transition to net zero. The result was a compelling and credible narrative that played a key role in securing significant government support, including $432 million in conditional funding from the Australian Renewable Energy Agency (ARENA).