Orica has grown to be one of the world’s leading mining and infrastructure solution providers. In 2024 they celebrated the exciting milestone of 150 years of operations globally, allowing Orica the opportunity to reflect on their history, while looking towards the bright future of the organisation.
Outcomes
together
Marking 150 years of Orica — a pillar of Australian industry and one of the nation’s top 100 companies.
Commemorating Orica’s 150th anniversary with global recognition of its enduring legacy and 13,000+ employees around the world.
Solving with
purpose
The brand identity of Orica 150 reflects a powerful commitment to both people and the planet, symbolising a future-oriented vision. At the core of this identity lies the concept of "Pathways to the Future," which highlights Orica's dedication to sustainable progress and long-term positive impact. The Infinity shape embodies this commitment, representing a continuous loop of improvement, innovation, and sustainability.
It signifies Orica’s relentless pursuit of excellence through endless innovation and a robust value chain that stretches from end to end, ensuring that every step of their process contributes to a more sustainable and responsible future.
Developed in partnership with KWCS Collaborative.
Collaborative team:
Art Directior / Senior - Jack Hollingworth
Creative Director / Senior - Ryan Simmons
Feels C.D
Located Newcastle NSW, Australia
Feels C.D acknowledges the First Peoples of Australia, their Elders past, present and emerging.
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