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FatigueTech
A clear communication platform that simplifies fatigue risk, equips workers and leaders with practical tools, and turns complex training into everyday action.
FatigueTech
A clear communication platform that simplifies fatigue risk, equips workers and leaders with practical tools, and turns complex training into everyday action.
The creative edge
The creative edge
FatigueTech enables workplaces to meet health and safety obligations by giving teams the tools to manage fatigue risks with clarity and confidence.
Challenge
As early interest grew, it needed more structure and consistency to convert. A simple message strategy, aligned identity, and engaging assets turned awareness into confident adoption.
Challenge
As early interest grew, it needed more structure and consistency to convert. A simple message strategy, aligned identity, and engaging assets turned awareness into confident adoption.
Engagement
Industry
Technology
Engagement
Calibration
Type
Brand & Campaign Strategy
Engagement
Industry
Technology
Engagement
Calibration
Type
Brand & Campaign Strategy
Solution
Together with FatigueTech, we created a communication strategy that articulates the value in plain language and aligns the visual identity across every touchpoint. We produced an explainer animation to show how the platform mitigates risk, and we designed event infographics, collateral, and templates that make the offer easy to understand and share. The system streamlines workforce training, supports personal risk management, and gives internal teams confidence to communicate consistently. At the Australian Work Health and Safety Expo, the approach generated 170 leads in three days, proving the message resonates and positioning FatigueTech as a practical solution for safer workplaces.
Solution
Together with FatigueTech, we created a communication strategy that articulates the value in plain language and aligns the visual identity across every touchpoint. We produced an explainer animation to show how the platform mitigates risk, and we designed event infographics, collateral, and templates that make the offer easy to understand and share. The system streamlines workforce training, supports personal risk management, and gives internal teams confidence to communicate consistently. At the Australian Work Health and Safety Expo, the approach generated 170 leads in three days, proving the message resonates and positioning FatigueTech as a practical solution for safer workplaces.
Outcomes together
Outcomes together
+170 leads
Over 3 days, FatigueTech connected with their audience at the WH&S Expo through simple, impactful communications.
Deliverables
Campaign strategy and concept development
Campaign messaging framework
Campaign visual identity
Creative direction and art direction
Implementation roadmap
Expo collateral suite
2D explainer animation
Deliverables
Campaign strategy and concept development
Campaign messaging framework
Campaign visual identity
Creative direction and art direction
Implementation roadmap
Expo collateral suite
2D explainer animation
Acknowledgements
Jack Hollingworth | Strategy & Art Direction
Kent Woodcock | Strategy & Creative Direction
Acknowledgements
Jack Hollingworth | Strategy & Art Direction
Kent Woodcock | Strategy & Creative Direction