
Hunter Valley Hydrogen Hub
A compelling narrative that wins confidence, unlocks partnerships and funding, and shows renewable hydrogen enables low-carbon ammonia at commercial scale.

Hunter Valley Hydrogen Hub
A compelling narrative that wins confidence, unlocks partnerships and funding, and shows renewable hydrogen enables low-carbon ammonia at commercial scale.
The creative edge
The creative edge
Clear storytelling to align partners, inform decisions, and progress a renewable hydrogen supply chain helping move Australia toward a more sustainable, low-emissions future.
Challenge
Given the technical detail involved, stakeholder understanding needed to be effortless. A clear animation and consistent visual language translated process, benefits, and scale into simple clarity.
Challenge
Given the technical detail involved, stakeholder understanding needed to be effortless. A clear animation and consistent visual language translated process, benefits, and scale into simple clarity.
Engagement
Industry
Sustainability, Technology
Engagement
Wayfinder
Type
Strategic Communication
Engagement
Industry
Sustainability, Technology
Engagement
Wayfinder
Type
Strategic Communication
Solution
Together with Orica, we distilled a animation as a clear communication tool for government, investors, and stakeholders. We mapped production stages, regional benefits, and safety at commercial scale, using a guiding “renewable molecule” motif to highlight key steps and data points. The story demonstrated how the Hub supports decarbonisation and advances the vision for low-carbon ammonia. The result strengthened credibility, attracted strategic partners, and contributed to significant government support, including 432 million dollars in conditional funding from the Australian Renewable Energy Agency, helping move Australia toward a more sustainable, low-emissions future.
Solution
Together with Orica, we distilled a animation as a clear communication tool for government, investors, and stakeholders. We mapped production stages, regional benefits, and safety at commercial scale, using a guiding “renewable molecule” motif to highlight key steps and data points. The story demonstrated how the Hub supports decarbonisation and advances the vision for low-carbon ammonia. The result strengthened credibility, attracted strategic partners, and contributed to significant government support, including 432 million dollars in conditional funding from the Australian Renewable Energy Agency, helping move Australia toward a more sustainable, low-emissions future.
Outcomes together
Outcomes together



$432 Million
in conditional funding from ARENA, Orica is taking a major step toward a more sustainable, low-emissions future.












Deliverables
Communication strategy
Creative direction and concept development
Creative writing and script development
Art direction
2D animation
3D animation and visualisation
Videography
Deliverables
Communication strategy
Creative direction and concept development
Creative writing and script development
Art direction
2D animation
3D animation and visualisation
Videography
Acknowledgements
Jack Hollingworth | Strategy, Art Direction & Animation
Kent Woodcock | Strategy & Creative Direction
Ryan Simmons | Creative Direction & Animation
Creative Pipeline | 3D Animation
Acknowledgements
Jack Hollingworth | Strategy, Art Direction & Animation
Kent Woodcock | Strategy & Creative Direction
Ryan Simmons | Creative Direction & Animation
Creative Pipeline | 3D Animation

