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Fit for Life
A relatable visual language that simplifies health risks, drives everyday habits, and supports safer, healthier workplaces and communities across industries.
Fit for Life
A relatable visual language that simplifies health risks, drives everyday habits, and supports safer, healthier workplaces and communities across industries.
The creative edge
The creative edge
Fit for Life is a communication and engagement strategy that turns complex health messages into clear actions for workplaces and communities.
Challenge
As the health guidance expanded, it became easier for people to tune out. Memorable characters and plain-language cues made the message relatable, repeatable, and easier to act on.
Challenge
As the health guidance expanded, it became easier for people to tune out. Memorable characters and plain-language cues made the message relatable, repeatable, and easier to act on.
Engagement
Industry
Health and Technology
Engagement
Calibration
Type
Communcation Strategy
Engagement
Industry
Health and Technology
Engagement
Calibration
Type
Communcation Strategy
Solution
Together with Ethos Health, we developed a character-led system and mnemonic icons that map key risk factors to simple, memorable actions. We combined research, co-creation, and iteration to build a flexible visual language that works across posters, video, digital toolkits, and on-site activations. The platform has been adopted across three industries and five organisations including Glencore, Ausgrid, Yancoal, PWCS, and Hunter Water. It improves awareness, supports behaviour change, and makes health and safety conversations easier for teams, families, and communities. The characters transform complex guidance into quick recognition and practical habits, helping organisations communicate consistently while strengthening wellbeing at work.
Solution
Together with Ethos Health, we developed a character-led system and mnemonic icons that map key risk factors to simple, memorable actions. We combined research, co-creation, and iteration to build a flexible visual language that works across posters, video, digital toolkits, and on-site activations. The platform has been adopted across three industries and five organisations including Glencore, Ausgrid, Yancoal, PWCS, and Hunter Water. It improves awareness, supports behaviour change, and makes health and safety conversations easier for teams, families, and communities. The characters transform complex guidance into quick recognition and practical habits, helping organisations communicate consistently while strengthening wellbeing at work.
Outcomes together
Outcomes together
5 partner organisations
The Fit for Life campaign is creating healthier workplaces and driving real behavioural change.
Deliverables
Campaign strategy and key message ladder
Messaging framework and tone of voice
Creative platform and campaign identity
Visual identity system
Integrated campaign assets
Internal communications toolkit
Motion graphics and animations
Video production
Implementation roadmap
Rollout support
Governance and team enablement
Measurement plan
Deliverables
Campaign strategy and key message ladder
Messaging framework and tone of voice
Creative platform and campaign identity
Visual identity system
Integrated campaign assets
Internal communications toolkit
Motion graphics and animations
Video production
Implementation roadmap
Rollout support
Governance and team enablement
Measurement plan
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction
Lochie Vardy | Visual Production
Todd Davies | Videography
Josh Weeks | Motion Design
Acknowledgements
Jack Hollingworth | Creative & Art direction
Kent Woodcock |Creative & Art direction
Lochie Vardy | Visual Production
Todd Davies | Videography
Josh Weeks | Motion Design